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Jul 25, 2008 10:37am
So nice advertising from the San Francisco Zoo. Today, on the The Cool Hunter website. The campaign is called “When San Franciscans connect with their animal” On the “about” section of the site, here is what we find: From a young age, it’s an almost instinctive human emotion to want t connect with animals.  As children, we’ve all fantasized what it must be like to have a tail. Or wings. Maybe even feathers. It’s this curiosity that fuels our imagination and makes us want to learn more about animals and their relationship to us. Once activated, this curiosity never leaves-even later when we become adults. Launching in 2008, the “our gallery site” is part of the Critter Quest interactive media campaign built out of the San Francisco Zoo’s mission statement of connecting people with wildlife, inspiring caring for nature and advance conservation action. Instead of just showing pictures of animals to get people to remember the zoo, we wanted to create opportunities to get Bay Area residents to re-connect with animals - as well as to remind everyone that the SF Zoo belongs to all of us. 

So nice advertising from the San Francisco Zoo. Today, on the The Cool Hunter website. The campaign is called “When San Franciscans connect with their animal” On the “about” section of the site, here is what we find:

From a young age, it’s an almost instinctive human emotion to want t connect with animals.  As children, we’ve all fantasized what it must be like to have a tail. Or wings. Maybe even feathers. It’s this curiosity that fuels our imagination and makes us want to learn more about animals and their relationship to us.

Once activated, this curiosity never leaves-even later when we become adults.

Launching in 2008, the “our gallery site” is part of the Critter Quest interactive media campaign built out of the San Francisco Zoo’s mission statement of connecting people with wildlife, inspiring caring for nature and advance conservation action. Instead of just showing pictures of animals to get people to remember the zoo, we wanted to create opportunities to get Bay Area residents to re-connect with animals - as well as to remind everyone that the SF Zoo belongs to all of us. 
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