Jimmu's blog

In 1983, when television was the biggest conduit for advertising,  marketers spent $100 million on TV ads for children. Today, by one estimate, they spend 150 times that amount—$15 billion, annually—on TV, Internet, print, and other, more stealthy marketing campaigns, all targeting children. Young people now see about 40,000 ads per year on television alone, in addition to all the rest. Little wonder they can name 300 to 400 corporate brands by the time they are 10 years old. (report here)

The problem of obesity is deeply entrenched in the consuming habits of children.

Children see an estimated 360,000 advertisements by the time they graduate high school.

That is roughly 55 ads per day from the moment the child is born. With a vast majority of advertising on Fast Food and Snack products, the child is programmed from the cradle to believe that life is an endless source of burgers and sodas. 

Children see 40,000 ads a year on television alone and most are for high-fat, high-sugar food.

With children under 9 being unable to differentiate reality from marketing intent, it is easy to see how over-exposure of specifically children-engineered advertising can cause harm in a child’s perception of the world.